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The story of Luciano Soprani is one that continues after the death of the designer because it has the precious heritage of the imprint he left, a style vision shared by those who accompanied hi s successful professional adventure. Throughout his life Luciano Soprani kept the spirit and essential features of a man who grew up in a big and patriarchal family, with unbending principles and the cult of the essential. Even later, made famous by the profession he intensely desired and loved, he retained, in an almost flirtatious way, the cult of simplicity and the rigour that became the distinctive characteristics of his collections. The success of Soprani was not an accident, not one of those facile legends about people who suddenly got lucky; it was built on years of severe apprenticeship in obscurity, the patient and punctilious construction of a taste sharpened in the workrooms of small provincial dressmakers, with the aid of the imagination and love for the work which are characteristic of those predestined to succeed.
His determination to attempt to enter the major league could find its starting point only in Milan, a city which in those days was becoming known as a crossroad of changes in taste and in fashion, a heartland of technological innovations, home of ready-to-wear. In 1974, when Soprani arrived, the Lombard capital was bursting with fashion houses, old and new, for womenswear and menswear, launched to conquer new frontiers, engaged in frenetic competition to conquer an increasingly demanding market. And this is the context in which the young Soprani played his first cards and met his first test, the preparation of a tiny collection for a medium sized company. He earned a chorus of warm approval, which opened the doors of the upper echelons of fashion, acceptance into the small and almost impossible to enter circle of those who dictated and changed the rules of elegance. That was the start, and it was followed by several years of fervid and incisive collaboration with both established and emerging labels: Heliette, Max Mara, Basile, Nazareno Gabrielli, Gucci.
This consolidated his reputation as a designer with great originality, confident good taste, always faithful, in the lines of his designs and the functionality of his products, to those principles that exclude any lapse into the bizarre or the extravagant, any obsessive desire to shock.
And it was this choice, this philosophy which in 1982 inspired Soprani to launch his own label: a long time ambition, cultivated in the years spent at the service of others, and achieved when the talent which rendered him totally independent was at its peak, launching him into the open sea of absolute creativity. The label, totally identified with its creator, was projected into a great range of sectors: from ready to wear for men and women to diffusion ranges, accessories, exclusive fabrics and perfumes.
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