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A unique childhood, involving much European travel and a passion for British industry, acquired at her fathers knee, ensured Joyce Ridings would spend her career designing and manufacturing beautiful, subtle womenswear in the Northwest of England. Moving to Manchester from Surrey to spend a few years studying fashion, alongside other inspirational designers such as Ossie Clark, turned into a lifetime commitment to industry in Northern England.Joyces belief in a small Italian style family run business forged her successful formula. Joyce set up her own label immediately on leaving college at a time when European trends were having a strong influence on British fashion so the essence of Italy to be found in Joyce Ridings clothing was immediately appreciated by the premier department stores and prestigious boutiques Joyce carefully selected. One such boutique was Penny Lee in Wilmslow. Penny opened her own boutique in 1976 following a career in retail management in Jaeger. An instant rapport began with Joyce after her summer collection sold out at Penny Lee. After 12 successful years Penny sold her business to spend more time with her family. As their paths continued to cross, it seemed a natural progression for Penny to become Design Director, bringing with her a wealth of retail knowledge. Penny now works closely with Joyce at every stage of design and has become a major key to the success of Joyce Ridings.
A love of beautiful, natural fabrics, cut and colour ensure a commitment from her clients who learn that her ability to produce timeless pieces that flatter the body, become a worthwhile investment rather than a simple purchase. Each season will carry complimentary designs to cleverly add to the previous years purchases, hence the faithfulness of her clients, many of whom have supported her label over the span of her career, eventually sharing the secret with their own daughters!
Joyce Ridings has become one of fashions best kept secrets, and over thirty years in a somewhat fickle industry she still continues to expand, whilst remaining committed to the UK manufacture of all her designs.
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