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Joline Jolink graduated from the master course Fashion Institute Arnhem (FIA) last January, after studying at the fashion department of the Arnhem Academy of Art and Design. While still at the academy, Jolink worked as freelance designer for several fashion brands and as an assistant designer for Viktor&Rolf. Last March Jolink participated in the Paris-based project ANARCHY, where the graduated FIA-designers presented themselves and their collections in an anarchistic way to the international public during the prêt-a-porter-week. Jolink gained much attention with her collection ‘Housewife with an eye for style’ which she presented outside the fashion show of Céline, treating the fashion crowd on a poetic, winter scenery in the snow. For ‘Houswife with a sense of style’ Jolink’s inspiration was the 40’s, all American designer Claire McCardell. Like McCardell once said: “Women don’t want their clothes to look like overalls, but they want them to act like overalls”, Jolink also strives to create comfort in her designs. Comfort, but also sensuality, by using high quality wool, silk fabrics and feminine silhouettes. By the use of metal hooks, topstitching in denim and a lot of pockets, the practicality in her designs shows. Jolink’s style is by its simplicity and graphical touch surprisingly modern.
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