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> Fashion Designer Category I
Danish born Isabell Kristensen is one of the most successful designers in Scandinavia'.
In an illustrious career-in-progress that has lasted more than a decade, Kristensen has adorned the British and European jet-set in England with glamourous frocks bejewelled with her trademark glitter and pearls.
Kristensen presently operates two stores, one in London and one in Monaco. This month, she will launch a new label in Denmark. The lower-end label is called 'O,' and is aimed at a more casually dressed audience.
The collection will include both rough jeans and see-through tops, appliquéd with pearls and sequins. Prices start at around 200 DKK for a top and 600 DKK for trousers. The items are available for sale in the Companys store in Copenhagen, and in several independent boutiques across the country.
Isabell Kristensen herself is not afraid that the introduction of her lower-end line will cost her credit with her traditional couture audience. "I'm not afraid of entering this area of clothing design. I'm sure this will be a positive experience. I think my new label will enable me to reach a much broader audience, and make my clothes more accessible for a larger group of people. Besides this collection is targeting a totally different audience, " said Isabell Krisensen.
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