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Hailwood | Adrian Hailwood's meteoric rise to become one of New Zealand's favourite designers is a mixture of lucky breaks, undeniable talent, vodka and Karen Walker. After studying at Wellington Design School Adrian moved to Auckland in 1997 to work as an illustrator in advertising, before becoming an art director for commercials. In 2000 Adrian designed a cheeky range of tees for a shoot he was working on. Pavement did a story on the collection, which featured screen-printed illustrations of elegantly slumming women that Adrian described as "casual and glamorous." Stockists came quickly, keen to ride the wave of sudden popularity the shirts enjoyed amongst Auckland?s? discerning. His first collection was shown at the 2002 Ponsonby Festival alongside Natalia Kucija and Little Brother, with Hailwood making its debut at Fashion Week the following year. 2005 was a defining year for Hailwood ? Karen Walker won the Air New Zealand-sponsored Fashion Week Export growth award and chose Adrian to share the lucrative prize package with her by taking him to London Fashion Week. "I think having a label that shares some common values and moods with mine is a benefit as there's an easier fit with the people I'll be able to introduce him to," Walker told the NZ Herald. Then he was chosen by the Swedish government as one of the best young fashion talents in the world and asked, along with nine other emerging global designers, to design a bag for Absolut Vodka. Walker asked him to join her once again for Fashion week 2006, but Adrian was too busy producing his men?s and women?s collections and the full range of knitwear, bags, shoes, hats and belts that are in the works. With Vogue, Harpers Bazaar, Oyster, Marie Claire, Fashion Quarterly and Style magazines watching his every move, now is the perfect time to get on board the runaway success that is Hailwood. Hailwood has stockists in London, Japan, Dubai, Singapore and Los Angeles, his collections are available through his Ponsonby and flagship K? Rd stores and in Fat boutiques in Australia.
Added on: 11-1-2007 Hits: 1850

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