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> Fashion Designer Category B
BCBG Max Azria
The BCBG fashion empire started with the first-ever baby doll dress in 1989. Today the BCBG line (named for the French phrase bon chic, bon genre -- Parisian slang meaning good style, good attitude) combines European sophistication and American spirit. BCBG Max Azria redefined the designer category by offering a designer collection at a contemporary price. The collection boasts nearly 4,000 new styles per year, and last year introduced a fragrance and beauty product line.
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