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Azzaro | In the sixties saw Loris Azzaro bloom as a designer. His clients included Brigette Bardot, Sophia Loren, Raquel Welch, Tina Turner and Liza Mineli. In fact, the ubiquitous black dress was began by this designer. A fashion designer above all, Azzaro could not imagine an elegant woman without a perfume reflecting who she is. Thus for Loris Azzaro, perfumes began with the Azzaro Couture in 1975 and continues with Chrome in 1996. A cult label in the 1970s-when his dresses were ubiquitous on the Côte d'Azur-Loris Azzaro's gowns are once again coveted by the most stylish girls in town. This new crop of show-stopping looks is the creation of his protégé, Vanessa Seward, who became head designer after Azzaro's death in 2003. With her youthful energy, Seward is breathing a new life into the label, though her collections are still designed in accordance with Loris' fashion philosophy: ""Mr. Azzaro's sole concern was how to turn eyes when a woman walks into a room,"" she explains. And what woman doesn't want that?"" In the 1970’s Loris Azzaro gained a certain fame dressing the jet-setters of France and then moved on to create pieces for many a glamorous lady including Sophia Loren, Angie Bowie, Marisa Bernesen, Jane Birkin and Liza Minelli. Today's collection is created by a bright young talent Vanessa Seward who has cut her teeth with the great Karl Lagerfeld at Chanel and Tom Ford at Yves Saint Laurent. Miss Seward has since revived the avid interest and desire of Azzaro not only by designing new outfits but also by recreating old classics.
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