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Fashion Awareness Direct (FAD)
Fashion Awareness Direct, FAD, was set up in 1997 as an independent non-profit making organisation started by a number of individuals from different backgrounds (designers, fashion students, people from the industry and members of the public) who share a common interest in fashion.
The main ideas encompassed by FAD are the promotion of the cultural aspects of fashion, the concept of fashion as an art, and the fostering of a deeper understanding of how fashion can enhance the dignity of the human being.
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