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Oliver Goldsmith Sunglasses , the iconic British eyewear brand whose aficionados in the 1960s included Grace Kelly, Michael Caine, Audrey Hepburn, Peter Sellers and Sophia Loren, is being reintroduced to the UK consumer market for Spring/Summer 2005 featuring the labels first new designs for over 20 years. Oliver Goldsmith Sunglasses have been described by the V&A museum as the originators of fashion eyewear, and to eye wear design what Vidal Sassoon is to hair and Mary Quant to clothes and during the height of its popularity its lenses frequently featured in the pages of every major fashion magazine including Vogue, Tatler, Queen, Vanity Fair & Harpers Bazaar. Now reborn for the 21st Century, the label is set to re-establish itself as a must have item for the fashion cognoscenti, under the guidance of Claire Goldsmith, the great-granddaughter of the eponymous founder, who has taken charge of the previously dormant brand and is the first woman in the family to head this unique dynastic label. The Spring/Summer 05 collection features ten separate designs, all modern interpretations of vintage frames adapting the classic stylistic template and materials used in earlier decades ensuring accessibility for a more contemporary audience. All Oliver Goldsmith Sunglasses are handmade in England by craftsman with over 70 years of collective experience, using the highest quality acetate. The frames are individually hand shaped and subsequently hand polished for a week-a process that results in a rich, deep sheen. Furthermore, frames can be customised to be made in a wide range of colours and materials. As Goldsmith outlines: We have been hand-making the highest quality spectacle and sunglasses frames for over seventy years and we have no plans to move away from our core values of quality, craftsmanship and innovative design. Goldsmith has enlisted Tim Butcher to design the new collection. Butcher brings with him a colourful design background having worked with the luxury wallpaper brand De Gournay, developing high profile products and interiors for the likes of Matthew Williamson, Philip Starck and Nicole Fahri, as well as designing fabric for brands such as Ralph Lauren, Paul Smith and Ozwald Boateng. His direction for the label is straightforward: Every one of the designs we've produced is a proven classic. Whether from the 50's, 60's or 70's with the perspective of a few decades some of the shapes standout as completely timeless. They were right then, they're right now and they'll be right for years to come. Oliver Goldsmith Sunglasses will be available to purchase in a number of boutiques including Matches, and prices begin at 230. For a full list of stockists please visit www.olivergoldsmith.com.
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