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Underground label, AM Eyewear has been taking the Australian and international fashion industry by storm since its subversive infiltration of the scene back in 2003. Aficionados of individuality, AM Eyewear is the driving force for directional eyewear worldwide and is coveted by those looking for cutting edge accessories that make a statement. Raised in a creative environment in coastal QLD, 29 year old Simon Ponnusamy (designer and founder of AM Eyewear) always displayed talents for offbeat projects and ground up initiatives. Combining his penchant for vintage frames, youthful style and unabashed ambition, Simon financed his vision to develop an original product synonymous with AM Eyewear. The result was a totally fresh collection of hand-crafted frames, unique in design and outstanding in quality, with these Simon launched AM Eyewear in October 2003. Unlike other eyewear brands released as a sideline to established clothing labels, AM Eyewear pours all its talents into producing the highest quality pieces in the optical industry. French spring-loaded hinges, Italian produced hand moulded acetate frames, highly scratch resistant French APX nylon lenses with AR coating (a protection level of 400 nanometers) which ensures that AM Eyewear are one accessory that will keep on giving. Simon attributes the razor-sharp retro styling of AM Eyewear’s latest collection to “the frames of the 70’s”, car interiors from the “50’s and Acapulco”. Next on the agenda are limited edition ranges, for the truly select fashion forerunners. Since releasing the first collection, AM Eyewear has attracted large-scale attention in Australia and genuine interest overseas from media and majors retailers and is loved by the famous and infamous. AM Eyewear is available at select outlets. Check out our contacts file for further information.
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