Fanny May Woititz had delicate skin. It was 1930, and cosmetics were heavy and thick, made with strong pigments and powerful chemicals, too harsh for Fanny May's complexion.
Her husband Alfred was a professional chemist, and a relentless tinkerer. He started experimenting with his wife's makeup, testing and trying to figure out which ingredients were irritants.
He enlisted a renowned dermatologist, Dr. Marion Sulzberger, to help with the experiments. Together they devised a formula for cosmetics that were pure and gentle enough for Fanny May to use every day.
Need meets invention, and beautiful things happen. Combining the names of the founders, Alfred and Fanny May, Almay was established in 1931 to manufacture their new, gentler cosmetics for women everywhere.
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