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Mecca Cosmetica launched into the Australian market in 1997 as a stand alone cosmetics concept store, stocking the best international cutting edge brands, in a unique customer focused environment, with trained make up artist and skin care staff. Mecca aims to cement its position in the market as the destination for the best quality cosmetics, skincare, and body care brands by continuing with an aggressive roll-out strategy over the next two years. Mecca Cosmetica opened its first store in December 1997. In February 1998 Mecca opened its second store as a concession with a new lifestyle store in Melbourne, Georges. Georges store closed in March 1999, and Mecca Cosmetica moved this concession to the Melbourne city store of Australia’s most prestigious department store, David Jones. Mecca Cosmetica at David Jones opened in Sydney at the end of May 1999. Mecca Cosmetica opened a fourth outlet in the new wing of Chadstone Shopping Centre in November 1999, and a fifth outlet opened in December in Oxford Street, Paddington, Sydney. Mecca Cosmetica opened its sixth store in Chatswood Chase in Sydney. The new Mecca flagship store in Melbourne opened at the new Hero Building in Little Collins Street in Nov 2001. The eighth national store and first to open in Perth, launched in early April 2002 in Claremont, WA. Mecca Cosmetica’s ninth, and biggest ever store launched in the first week of December 2003 in the heart of Sydney and features Sydney’s first Mecca Manicure. In March 2004, Mecca Cosmetica opened the doors of its tenth store in the newly developed, Westfield Bondi Junction, NSW which also features a Mecca Manicure bar. Mecca’s eleventh store launched in Western Australia December 2004 and is located in Hay Street, Perth. Mecca’s first ever store in Queensland opened its doors in June of 2005 in Brisbane’s brand new Queens Plaza development.
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