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SIXTY-FIVE YEARS OF GLAMOROUS FASHION AND BEYOND
In 1944 Frank Usher was started up during wartime austerity and rationing. It was at a time that all manufacturers needed textile trading coupons to operate. So armed with both coupons and a ready made name of Frank Usher the company was formed.
A first collection of tailor made dresses was produced and sold to a London department store. Success followed quickly as women loved the idea of buying a couture look at realistic prices - especially since Christian Dior had introduced his new look.
Frank Usher opened their first west end showrooms in the mid fifties and started to create a solid UK and international business. The press too got the Frank Usher bug, and Vogue featured many dresses modelled by such luminaries of the day such as actress Kay Kendall and top model Barbara Goalen.
During the sixties and seventies when swinging London was at its peak, the label was going from success to success. There is a film, made in the late sixties, called Blazes Away it usually comes round on the BBC at Christmas time and stars dame Maggie Smith. It is set in a couture boutique and Frank Usher designed the wardrobe for the entire film - its always wonderful to see the beautiful styles of that era.
Vintage Frank Usher is always being featured in the press, and a recent article on Liberty's vintage department cited Frank Usher as being one of the most coveted collector's labels.
The eighties and nineties saw the steady growth of the export market, to over fifty countries, with two prestigious UK export awards presented by her Royal Highness the Princess Royal at award ceremonies held at the Mansion house.
Her Royal Highness recently visited the Frank Usher Mayfair Showroom in her capacity as President of UK fashion exports.
It was a really lovely afternoon, arranged like a giant English tea party - attendance by clients from Germany, Italy, Spain, Gibralter, Sweden, the Middle East, Ireland as well as Harrods and assorted boutiques. Her Royal Highness was great as she spoke at length with each of the seventy people there.
In the past five years new Frank Usher businesses, under license, have been formed-couture umbrellas, and jewellery, which is sold through shopping channel, QVC.
The Frank Usher group has four labels.
Frank Usher, a label renowned for timeless elegance, which covers all events from a day at the races, a wedding party or red carpet dressing.
Dusk a super sexy collection and favourite with the TV celebrities.
Coterie is the couture label that society ladies turn to for their special events.
Frank Usher Destination Bridal: This new and exciting Destination Bridal Collection is tailored towards weddings abroad or for the bride-to-be that requires a simple elegant styling.
The group always try and create interest in different ways - such as the series of successful fashion teas at the Grosvenor house hotel - they are so well received as the tea timers are able to take pleasure in a fashion show whilst enjoying their champagne tea. The dresses are displayed at jeeves of Belgravia, the posh dry cleaner with a Royal warrant. It creates really good interest as they have such great locations throughout London.
The Frank Usher Group is always keen to support charity and lends support to the brain tumour research campaign-a charity that provides seed - funding into the causes of brain tumours. Their ultimate goal is to create an inernational research centre of excellence at Imperial College and Charing Cross hospital.
Last year they held a very successful ball and always get the help of beautifully dressed celebrities, by Frank Usher of course! Who add their valuable suppport to the event - this results in great press coverage and awareness for the charity.
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