From Mismarketing to Miss Marketing
Did you know that 70% of all purchase decisions are made by women but 75% of these women aren’t even attracted by current advertising? Reason enough for Mabel Nummerdor and Mijke de Vette, authors of this recently published book ‘Miss Marketing’ to analyse this relatively unexplored issue and investigate how the female mind works, dreams and how it makes decisions.
During the Sanoma Media Parade a little bit of this concept was revealed but now everyone can indulge on the journey of mismarketing to Miss Marketing. Not only a must for marketing people but also for everyone interested in the complex female brain.
Because why, are most marketing strategies and advertising campaigns still actually invented by men? Aren’t women more aware of what inspires them and what excites them? This and much more is discussed in this – must have – innovative management book in glossy layout.
This book is available at various bookstores and online bookshops.
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De Nieuwe Lente collectie van Michael Stars staat weer online! Check de Michael Stars collectie via Perfectly Basics >>
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