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Eton: only the best shirts

Attention for detail has turned Eton into one of the World’s finest shirt makers. Through a dedicated belief in quality and craftsmanship, the Swedish success story has spread from the small village of Ganghester in the west of Sweden to some of the world’s most exclusive departmental stores and retailers. In 1928, Annie and David Petersson started manufacturing shirts under the name ‘Skjortfabriken Special’.

Today, Eton still remains loyal to its heritage as a specialist shirt manufacturer. Quality and attention for detail are still very important by manufacturing Eton shirts. The idea: create a high quality shirt which makes you look great all day long and let you feel comfortable. The idea was to create a high quality iron-free shirt suitable for each occasion with a classic and minimalistic design.

Choose from two different collections: Green Ribbon and Red Ribbon. Green Ribbon shirts feature a unique style, fine craftsmanship and the softest washed fabrics. Business or leisure? Sebastian Dollinger, head of design at Eton says: ‘I’m not the one dressing you so that’s for you to decide.’ It’s your choice! We say; these shirts are a bit more casual than the ones of the Red Ribbon collection. Perfect to make your suit more casual and great with jeans too.

The business shirts from the Red Ribbon collection form the centerpiece of Eton’s shirt collections. Thanks to the unique weaving process and the fact they only use the highest quality cotton, all the shirts look great all day long. The shirts are available in a wide variety of patterns and colors.

Tuesday the 21th of august Perfectly Basics will present the first items of both the Green and the Red Ribbon Collection.

Tip: Keep checking our website because soon also great ties and pocket squares will go online!
www.etonshirts.com

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Added on: 20-8-2012 Hits: 81


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