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Cocoachic launched July 2005. It is an underground (emerging) megabrand that will connect African-American female beauty consumers with companies that have struggled to target this audience quickly, cost and results effectively in a way that resonates with the consumer. Cocoachic is meant to empower black women and encourage them to use cosmetic products as well as be a conduit for other small companies and artists to reach this consumer because there are few if any channels to reach this market.
Added on: 05-12-2005 Hits: 1360

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