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Liberty of London

Arthur Lasenby Liberty was born in Chesham, Buckinghamshire in 1843. He was employed at Messrs Farmer and Rogers in Regent Street in 1862, the year of the International Exhibition at Kensington in London. By 1874, inspired by his 10 years of service, Arthur then decided to start a business of his own, believing that he could change the look of homewares and fashion. With a £2000 loan from his future father-in-law, Arthur Liberty took on the lease of half a shop at 218a Regent Street opposite Farmers and Rogers. Liberty could only afford to employ a young girl of 16 and a Japanese boy. But on the day of opening William Judd a colleague of Liberty from Farmers and Rogers decided to follow him in his new venture.
The shop opened in 1875 selling ornaments, fabric and objets d'art from Japan and the East. Within eighteen months Liberty had repaid the loan and acquired the second half of 218 Regent Street. As the business grew neighbouring properties were bought and added.
Liberty, the store, became the most fashionable place to shop in London and the fabrics were used for both clothing and furnishings. Its clientele was exotic, and included famous members of the Pre-Raphaelite movement, Rossetti, Leighton and Burne-Jones. The demand Liberty created soon began to outstrip sources of supply and he decided to import ready woven fabric and dye or print it in the UK. He achieved this by using the expertise of two printing companies - Thomas Wardle of Leek in Staffordshire and Edmund Littler of Merton Abbey in Surrey.
Liberty is unique and is positioned at the forefront of cutting edge fashion. It is still innovative, still seeking and collaborating with the best designers of today. Liberty celebrates originality and embraces a spirit of creativity. The ethos of Arthur Liberty still applies, Liberty continues to immerse and feed the senses while engaging imagination.
Added on: 11-11-2001 Hits: 602


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